On-page SEO notes
Guides for diagnosing a page, presenting it in search, and connecting it to the rest of a site. For diagnosis and implementation on an existing site, see on-page SEO services.
On-page SEO audit
Turn page observations into keep, improve, merge, redirect, or remove decisions.
Title tags and snippets
Treat the title and description as page-specific hypotheses, not guaranteed SERP copy.
Internal linking
Use internal links to express genuine relationships and next steps instead of meeting a quota.
If a page has traffic, impressions, or a commercial job but no clear next decision, send the page and the evidence you have.
Send a page